Written by:2010/06/01 09:06 PM
Content is the key to a great blog. It marks the difference between a successful blog and a failed attempt at nothingness.
But, if no one has told you, writing great content does not come easy. At first anyway.
Here are some tips on writing great content that will boost your blog into the A-league.
This should go without saying. Don’t Copy and Paste. Content is King and Originality is His Queen. Keep it original.
While the topic in question might have a million posts about it. The actual words of the content differ tremendously. I have no doubt that there are thousands of posts and articles about this very subject. But this particular post is original.
Focus on being better than those other posts. Focus on bringing something different to the party.
Don’t write for the search engines. Yes, SEO is important. But not as important as your readers. They don’t really care about SEO. They care about good quality content.
There is a term used in marketing WIIFM. It stands for What’s In It For Me. This is what every reader asks when they land on your blog. They are there because they want something out of it.
Many people fall into the trap of writing just for the sake of writing. Remember, if you have nothing to say, then rather say nothing.
Don’t waste peoples time by writing dribble. There are a lot of ways to have a post where you don’t say anything.
Honesty is the best policy. People are not fooled easily. If you don’t know anything or very little about a topic, don’t make out as though you do. Write about what you know, about your personal experiences.
Most importantly, don’t try to be someone you’re not.
You will be surprised to learn how much spare time people have nowadays. One would think that with all this technology we could do things so much faster and be more productive.
Well it has, but it has also caused us to do more with less. Because of this make sure your posts can be easily scanned. Readers should be able to identify the main points. Then they can choose to dig deeper if they need to.
We all write differently depending on the topic and niche of our blog. Even in letters and emails we write differently depending on the targeted audience.
A letter to your boss will be different to a letter to your loved one. A technical post has a different tone and style to a celebrity post.
Do some research on different successful blogs within your niche. Try to identify the tone and style they use.
Because I am a bit dyslexic, it is inevitable that my grammar and spelling will not be that well. Oops sorry good. Gotcha.
But seriously. remember to proofread your posts. Check spelling and grammar. It does not have to be picture perfect and sound like it was written by an English major. But you should get the basics right,
Be like me, if this is not your strong suite, then have someone else proof for you.
Don’t try to overcomplicate the blog post. When you have said what you had to say. STOP.
There is no perfect blog post length. Some are short, some are longer. But the point is to keep it simple.
Enough said on this point
Link out to other posts and articles to strengthen your point. Linking out gives credibility to your story.
It also provides a sense of community as well as provide more valuable information for the reader.
Probably the most important tip is to have fun. Don’t let blogging be a burden or a pain in the nether regions.
You need to enjoy it. If you don’t, your readers won’t either.
Design must complement content
Design and Content. A match made in heaven
7 Ways of getting fresh content for your blog.
What is the best and most optimal blog post length?
image by amypalko
Remember you can win a weeks worth of free ad space just for commenting. The best comments during the week will get a weeks free advertising space. Check out: Win free advertising for your blog
New here, or perhaps you've been here a few times? Like this post? Why not subscribe to this blog and get the most up to date posts as soon as they are published.
0 comment(s) so far...
Do you want to receive blog updates via e-mail. Then just click on the link below. You will be redirected to Google's feed burner, where you can fill out a form. Supplying your e-mail address.
The subscription is managed entirely by Google's Feedburner. We cannot and do not collect your email address.
Subscribe to The Brave Programmer by Email
Sign up with Disqus to enjoy a surprise box of features