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Link Exchange for your blog

Oct29

Written by:
2010/10/29 09:32 AM RssIcon

PageRank-hi-res

Image via Wikipedia

When I first started blogging, I read a lot about PageRank, Inbound links and link exchange. As a new blogger I was obsessed with link exchanges. So I sent out numerous letters asking, pleading and begging for link exchanges.

But to my horror, I never received one back. What was I doing wrong, and why was no one interested.

New blog

First thing I realised was that I was a new blog. This came across very quickly in my begging for inbound links. As well as the fact that my blog had not been around that long, very few articles, and no PageRank whatsoever.

I soon realised that the guys who had lots of inbound links were blogging for a long time. They had built up a reputation. They had built up a community. They had built up readership. It was this that brought in the inbound links.

So that's what I decided to do. Build my blog and site up, build up a reputation, gain credibility. Then inbound links would and would come naturally.

Now strangely enough I receive requests for inbound links. Guess what, I have not responded, mainly for reasons I stated above. Strange how the wheel turns.

Outbound links

I soon realised that it is better to give than receive. I found that the more outbound links you graciously give the more inbound links were to flow your way.

The linking game is not a lobbying game. It is not how many links you can beg, borrow, steal, or buy.

Links are a vote of confidence. It is a show of appreciation of good quality content. So when you see good content, link to it and refer to it in the context of your post.

Soon enough others will do the same for you and link to your site, blog and posts.

Contextual linking

Inbound and outbound links work towards Google’s PageRank. But they favour more the links that come naturally within the context of your blog post.

A link page is not a bad thing, but if you truly want to drive traffic to the site or blog you are linking to, then include that link within the context of a blog post.

The link will then carry more weight, not only for you and your post because it will seek to confirm your subject matter, but it will also be of great benefit to the site you are linking to. Not to mention that Google likes this type of linking.

A free inbound link for you

So here is the crux of this post. I’m offering a free contextual inbound link for you. This can happen in one of two ways.

  1. Write a guest post for my blog
  2. Let me write something about you or your blog.

Now I won’t have time to write posts for everyone, so here is how it is going to work. If you want me to write something about you in my blog, then respond in the comments below.

Describe who you are, what your blog is all about, and why you want me to write about your blog. Besides the obvious inbound link.

For guest post, that's simple. There is no limit. Just send them through and I will post them on a first come first serve basis.

 

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