Written by:2010/08/16 08:29 AM
I suppose the most basic purpose of our blogs is to get people to read them. If not that, then we are just wasting our time. The question then is, how do I get people to read my blog.
The answer, in an F shaped pattern.
With all the new technology we have at our disposal you would think that it would make more free time. But in fact it has created a generation of people with very little time and so much to do.
Because of this very few people read an entire blog completely unless it is of prime interest to them. What do you do then?
That's how people read your site, very fast. Studies have shown that most people scan a site first. Looking for interesting tid-bits to catch their attention. In just a few seconds a readers eyes will scan your website. It is during this time that you want to catch their attention
Eyetracking visualizations have shown that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.
These eyetracking studies reveal some fascinating trends. Our job is to use those results and make our blogs better for readers. Make it easier to attract their attention and read our blogs.
In that light it is imperative that you make your blog scanable.
This F- shaped scanning technique has some implications on how you should understand and construct your blog.
Following these easy steps will most likely over time gain you some important and loyal readers. After all is that not what our blogs are all about?
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