Written by:2010/03/25 07:29 AM
Your headline is the only thing that matters on your blog.
Well at least for the first few seconds. That's all you have to convince someone to actually click through and go ahead and read your blog post. Writing an effective, enticing and irresistible headline is a skill and art that you and I need to develop if we want our blogs to kick on to the next level.
You want to grab the attention of your readers. Get them excited about the content to follow. SO how do you make yourself, your blog, and your blog title stand out from the rest?
Here are some tips on writing those killer headlines.
Don’t try to write your copy around your headline. Write your post first, then you can develop a headline that encompasses your whole post. This way you will have killer content and a magnificent headline.
Organic search engine is all about SEO and keywords. Find your best keywords in your article and try to use that in your headline. Use only the best one or two. Any more and you water down the power of your headline.
Before you write your article before you write your title, you need to know what motivates your readers. What their needs are. Fulfil that and they will be putty in your hands.
According to psychologist Abraham Maslow, human behaviour is always the result of one or more of five basic needs.
Ever wonder why headlines like “How to make money fast while blogging” works so well. Because it fulfils the human need for financial security. Work that into your title.
But not in a way that you think. Many bloggers think that bigger is better. Nothing can be further away from the truth. Headlines should stand out, but still be readable. They should be in a comparable scale as with the rest of the copy font size.
As children we were taught at school that a period signifies the end of a sentence. The end of a thought. We carry this teaching through to our adult years If we read a headline or title that ends in a period, our brains say that that's the end. We need go no further. However, where there is no period, we logically want to see what's next.
Smashing Magazine has made page one of Digg more than 200 times, frequently using the same headline formula (number + adjective + design-related item + sticky message – i.e. 83 Beautiful Wordpress Themes You (Probably) Haven’t Seen).
Here are some other formulas that have been proven to work
Below are several different formulas used by professional copywriters to writecompelling headlines.
Remember that old ditty, “Sticks and stones can break my bone but words will never harm me”. What a lie that was. The pen is definitely mightier than the sword. Choosing the right words can turn your post into a wild fire viral blogging phenomenon.
According to a Yale University study, the following words are the most powerful words in the English language.
Check out my post entitled 101 Magnificent Words Guaranteed To Make Your Title Outstanding. to find some more magical powerful words to use in your title.
Writing headlines is more art than science. The best path is to consider it an iterative process, experiment with different structures, study your analytics and find what works for you.
But remember this, first impressions are the only impression. You only have one chance to convince people that your post is a must to read. You have less than 2 (two) seconds to do so.
So write those killer headlines.
Can you come up with some awesome, magnificent, audacious headlines? Share them with us.
What has been your best headline so far?
7 Tips on How to write effective blog titles that solicit traffic
101 Magnificent Words Guaranteed To Make Your Title Outstanding.
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