Written by:2013/09/26 07:32 AM
Making sure to target the right keywords is going to be what makes your content successful and one of the best ways to make sure that you have the right keywords, is to use the right tool. There are hundreds of tools out on the internet that claim they can make your keyword research much more effective but in reality, only a select few are worth investing in. In this article we will go over a tool that has been proven to work called KeywordSpy.
Normal tools usually limit you on what types of information you can get but with KeywordSpy, you get in depth information about all types of things. One of the best aspects of this tool is that it lets you look into your competition like no other tool. You will be able to see which keywords they are targeting, how they are ranked on each keyword, what pay per click terms they are using, how much they are spending on those campaigns, and so much more.
This information can be used in so many different ways to help you build your keyword strategies. You can review what terms they are using and how much effort they put in to get ranked, then determine if you could get ranked higher. The tool also comes with a keyword watch list, so if your competitors start targeting new keywords, you will know. This gives you the advantage to stay on top of new trends that they might already know about. Getting new keyword ideas will never be hard as you can always just look and see what is working for all your competitors.
Some other information you will be able to find on your competitors are how their advertisements look, how much of their traffic is organic versus how much is paid for, and more in depth information about their pay per click campaigns.
Don't worry, just because we covered the competitor research aspect of the tool first doesn't mean you won't get your own keyword research tool. You will be able to get all the statistics and analytics that are available for the search terms you are looking into. You will see how many people use that particular search term per month, how competitive it is, previous stats to help you determine whether or not it is increasing or decreasing in popularity, and plenty more. Aside from that, you will also get a massive list of suggested similar keywords that you won't be disappointed with.
All this data comes in a easy to read format that you can customize to make it even easier for you and for others to review. You will then be able to store all of the data in an organized fashion for future reference if you ever need it.
Another great part about KeywordSpy is that you will be able to track your keywords, giving you the advantage of getting updated information on a daily basis. You will be able to change certain metrics to make it as beneficial for you as possible, but the overall goal is to get you new information as fast as possible.
KeywordSpy comes with a free trial, giving you the opportunity to actually try out the program prior to making any decisions. Once you have tried it and are satisfied with the results you have been getting, you have a few different subscription options. You can sign up for the research package for $89.95 a month which offers keyword research and competitor research benefits online. Then you have the option to sign up for the tracking package for $89.95 a month which offers real time tracking in 3 major search engines but doesn't offer any research capabilities. Lastly, you can just sign up for the professional package for $139.95 which offers all of the benefits available.
It is a small price to pay to be able to get all your keyword research needs in one tool. While you might not want to pay any money for a professional tool, you might as well try it out for the free trial, you have nothing to lose.
Ness contributed this guest post on behalf of MakeAWebsite. Check out their website for tips and information on how you can start your own blog.
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