Often blog posts are long well researched well composed articles. Normally articles are of reasonable length, about 400-800 words. Longer than just a few paragraphs. Is this then the norm? Are you afraid of writing short blog posts?

I have been. Have always thought that a blog post cannot be worthwhile and valuable if it is short.

Here are some things to consider.

Pros.

• Quick Sharp and to the point.
• Take less time, when you have little to spare.
• Readers will often read through instead of scanning over.
• A number of short blog posts can be spread over time into a series.
• Easier to optimise for SEO.
• Forces you to stay on topic.
• Less chance to make mistakes.

Cons.

• You feel you’re cheating your readers out on quality content.
• Can be difficult to be brief.
• Can be shallow.
• Hard to start a discussion and drive home a point.

What’s your experience? Do you like short or long?

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