Google has quietly launched a new resource called "Google Internet Stats". A small search like resource that brings together industry facts and insights from across five different industries. The data for the stats is provided for by a variety of party vendors. The stats tool parses through online data to reveal small Twitter-sized snippets.
The collection of statistics is broken down into five main areas of focus:
- Technology
- Macro Economic Trends
- Media Landscape
- Media Consumption
- Consumer Trends.
Each topic is then subdivided into relevant subcategories. For example, within Technology, you can drill down into Broadband, Mobile, Devices, and Speed. The stats are not compelling to look at, but offer some insightful facts.
Strangely Google has launched this valuable resource tucked away on the UK domain. Because of this choice, many of the stats provided have a UK or European focus. However, mixed in with the localized data are global stats as well. This is probably a beta test thing, and hopefully will be promoted to a world resource.
If you want to have a more stat like search, a recommendation is to use a fantastic tool like WolframAlpha. WolframAlpha is that search engine that all researchers and students lack in their arsenal. It provides a huge amount of statistical information.
Related Reading:
WolframAlpha, Your research resource tool.
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