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Bad Ad Placement

Jul23

Written by:
2009/07/23 09:46 AM RssIcon

Yesterday I wrote a blog post about Adgator and their ad network. I also explained and commented on such terminology as CPM, CPC, PPC, FRP, Cost Per Impression,  Cost Per Click, etc. I mentioned  Good ad design, call to actions are essential for a good add campaign. One of the problems facing Adgator ad network and advertisers is where the bloggers place their ads. If they are placed below the fold, Visible screen area, then advertisers do not get value for money. Placement is crucial.

Below is a picture of an actual ad placement. An example of very bad taste, excuse the pun, and very bad ad placement. The ad is about meat, but the article right next to it is about a worker who died when he fell into a meat machine. Now does that make you want to go out and buy meat?

badAdvert

With all said and done, when it comes to ad placement, putting ads in the correct place can benefit all and is crucial to a successful ad campaign. One of the issues that Justin Harman and the guys at Adgator face, is the placement of ads. They have no control over where bloggers place their ads. I am not aware of any app that can detect where the ad is placed. It’s no wonder that advertisers are questioning their click through rates. If the ad is not visible to the human eye, it stands very little chance of being clicked. Keep that in mind.

As in the picture above. Ad placement is crucial in getting the right message across as well as actually getting the message across.

Related Reading:

Are Internet Ads Effective?

The Most Ridiculous Ad

Monetizing your blog with ads from Adgator.

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