The Brave Programmer - Blogging and coding
Not for the faint hearted
 

Blog Posts From The Brave Programmer

Minimize

Should I really care about Social Media Marketing?

Jul19

Written by:
2010/07/19 08:14 AM RssIcon

Social Media Marketing

image credit Laurel Papworth laurelpapworth.com, Gary Hayes personalizemedia.com

A guest post by Anton Koekemoer

The rise of social networks, blogs, wikis, social bookmarking and other Web 2.0 tools has created a new dynamic source of traffic for your website or any other online profile you might have. A top article on Digg can drive much more traffic to your website or blog than a top search engine ranking could ever do. Web 2.0 has created a new way to market to unique and targeted audiences.

Social Media Marketing (SMM) is a form of word of mouth marketing through the use of Web 2.0 tools such as media sharing (video, images), social bookmarking, social networking and content sharing websites. The essence of SMM is giving people a solid reason and purpose to visit your website or blog because of great original and informative content.

Social media (Web 2.0) is also a great way to build your brand and online reputation. Brand yourself and become recognized as the market leader in your niche and the sales and business leads will follow. Your brand and reputation is what you represent. You must be the persuasive and unique voice in your targeted market. Your goal is to create a cultural following.

SMM is quite different from SEO

Social Media Marketing is quite different from Search Engine Optimization (SEO). With SMM, you can market directly to your targeted audience and with SEO, you are marketing to the search engines. Search Engine Optimization is all about building rankings on the search engines while Social Media Marketing is about building relationships and a community.

In today's online driven world, nobody can hide any more. The world has become more transparent, not less. There is no more lurking in the shadows. Social Media and the sharing of valuable content shines a new light on businesses to brand themselves.

Online marketing has changed

The online marketing landscape and methods has changed quite tremendously over the last 5 years. It is really getting chaotic. The old style of controlling your market is dead. Businesses needs to understand that Social Media Marketing is very different from old school traditional marketing. SMM is about publishing, sharing of interested and original content, creating trust and building relationships. Not about selling directly.

SMM allows you to promote your brand and services by making your presence known on targeted Web 2.0 tools and systems. These Web 2.0 tools can include social networks like Facebook, blogs, wikis,StumbleUpon, Digg, LinkedIn, etc. Each of these tools has its own rules of engagement and strategies that needs to be developed for your Social Media Marketing strategy.

What you can expect from Social Media Marketing

  • Increase brand awareness.
  • Powerful backlinks that will help with your SEO (Search Engine Optimization) strategy.
  • Targeted visitors to your website.
  • The ability to interact with customers and future prospects.
  • Increased sales or business leads through brand awareness.

Even though social media marketing has been around for a while, businesses are only realizing the full potential of this phenomena now and how they can use social media to build brand recognition.

About the author:

Anton Anton Koekemoer:

I am a professional blogger, developer, web technology consultant and a marketing strategist with an emphasis on Web 2.0 technologies - http://www.antonkoekemoer.co.za 

http://mychatbox.co.za/members/anton

Twitter: @AntonRSA



Tags:
Categories:
blog comments powered by Disqus
 
Blog Updates Via E-mail
 Blog Updates Via E-mail
Minimize

Do you want to receive blog updates via e-mail. Then just click on the link below. You will be redirected to Google's feed burner, where you can fill out a form. Supplying your e-mail address.

The subscription is managed entirely by Google's Feedburner. We cannot and do not collect your email address.

Subscribe to The Brave Programmer by Email

Print  
 

 

Latest Comments
 Latest Comments
Minimize
Powered by Disqus

Sign up with Disqus to enjoy a  surprise box of features

Print  
 
Blog Roll
 Blog Roll
Minimize
Print  
 
Categories
 Categories
Minimize
Print  
 
<h1>Search Blogs From The Brave Programmer</h1>
 

Search Blogs From The Brave Programmer

Minimize
Print  
 
Archive
 Archive
Minimize
Archive
<April 2017>
SunMonTueWedThuFriSat
2627282930311
2345678
9101112131415
16171819202122
23242526272829
30123456
Monthly
Go
Print  
 
<h1>News Feeds (RSS)</h1>
 

News Feeds (RSS)

Minimize
Print  
 

Follow robertbravery on Twitter

Blog Engage Blog Forum and Blogging Community, Free Blog Submissions and Blog Traffic, Blog Directory, Article Submissions, Blog Traffic

View Robert Bravery's profile on LinkedIn

Mybyte

 

Robert - Find me on Bloggers.com

Tags
 Tags
Minimize
Print  
 
Contact Us Now
 Contact Us Now
Minimize
 

Email  us now or call us on 082-413-1420,  to host your website.

We design and develop websites. We develop websites that make a difference. We do Dotnetnuke Module development.

Web Masters Around The World
Power By Ringsurf
Print