Much has been said about racism in South Africa. Many people choosing to focus on us and highlight the terrible wrongs that have been done in the past as well as the present. But this cloud just serves to draw focus away from all the other people, companies, and countries that perpetrate the same or similar offences.
A reader sent in links to two identical Microsoft marketing sites. One
is a standard U.S./English version, the other in Polish.
The image is identical, except Microsoft has removed the head of the black man in the U.S. version and photoshopped in a white guy’s head instead. The Asian man and white woman made the cut to the Polish site unscathed. The original model’s hand was left in the Polish version of the ad.
Microsoft apologized and changed the Polish site to the original image. But is it too late? The deed was done and it’s all over the internet. In South Africa this would certainly cause an outcry. Heads would role.
Below are two screen pics of the bungle.
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