Blogs are easy to start but difficult to maintain, and even more difficult to grow and make successful. If you haven't picked up on this yet, your readers are your blogs most valued asset. Without them your blog is just an HTML page amongst billions. Email a new reader or commenter to build that relationship and build your blog.
Emailing a new reader or commenter on your blog will certainly create a great impression and solidify your appreciation of your readers.
Loyal Readers
When you email a new reader you significantly increase the chances of them coming back to your blog. If you get them to come back to your blog, the chances are that they will return and become a loyal reader increases considerably.
So email a reader now, thank them for commenting and tell them that you’re looking forward to further interactions.
Think of your blog is a conversation platform, your post, your readers comment. A good blogger needs to interact and converse with their readers. Extend that conversation through email.
Include a link back to your blog so they know who you are. Make the email relevant to their comment (ie answer a question they asked or add to their comment in some way). Make it personal. There are tools that you can find on the net that do this automatically for you, but who wants to talk to a program. If you grasp the idea that a reader is a person and treat them as such, you would have won that reader.
Two thing about Loyal readers.
- Spread the Word – A single loyal reader can soon become many loyal readers. Don’t underestimate the power of “Word of Mouth”. It is your greatest marketing strategy. Loyal readers can promote your blog through their own blogs, word of mouth and social networking sites like Twitter, Gatorpeeps, Friendfeed, Facebook.
- Build Page Views – One reader might not sound like much. But overtime they can potentially view your blog hundreds (if not thousands) of times. A daily visit from that reader for a year brings an extra 365 page views to your blog. Do the math, gain an extra loyal reader every day for a full year and the numbers start to add up. All of a sudden at the end of the year you have 66,795 page views. That’s an average of 5,566 new page views per month.
So what are you waiting for? Email that new reader, send an email to that new commenter.
Have you ever done this before? How has it worked for you? Once you have emailed your new reader, why not leave a comment here to tell us how it went. We are dying to hear from you.
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