No man is an Island. Human beings do not thrive when isolated from others. We desire company, friendship, companions and relationships. The only way to get company, find friends and form relationships is to go out and be friendly. Be a companion to someone else, form relationships. We are social beings, we need to interact. Our blogs and websites are no different. They cannot survive by themselves.
In order to drive traffic to your site, you need to send more traffic to other blogs. By giving another blog some of your traffic, you will in turn receive traffic as well.
“If you build it, they will come” is not necessarily true on the Web. Putting a website up is one thing, but getting visitors to come to your site is another.
Too many bloggers are all consumed with their own site. Infatuated with ways of trying to drive traffic to their own site, that they forget that there are other blogs out their.
As much as you might not admit it, you and your blog are stuck on an island.
All the lonely people
I remember at school and later on at work and in public places that the loneliest people, those without friends were mostly those who never made an effort to be friendly. The introvert, the one who always kept to themselves. The point is this, don’t keep to yourself in the blogosphere.
Visiting other blogs in your niche, and even outside your niche is a must if you want more traffic to your site. Instead of asking “how to I get more visitors to my site?” you need to be asking the question “how do I become part of the blogosphere discussion?” Instead of saying “how do I get more traffic?”, you should be saying “how can I give other blogs more traffic”.
Get Involved.
You need to get involved! Regardless of your topic. There are hundreds of other people blogging about the same topic, issues, thoughts and ideas as you are. Join their conversation, join their little group. Leave your island and go visiting.
When you get to the other Island, start up a conversation with the locals. In other words, get involved by leaving good relevant helpful comments.
Tip: Spend the same amount of time visiting other blogs as you spend on your own blog. I know it is hard work. I know time is precious. But you’re building relationships, you are introducing yourself to others.
Over time you'll gain a reputation as a credible expert and people will start checking out your blog to see what you have to say. Then you'll have gained traffic and visibility in your market segment.
Related Reading:
Your comments make content more valuable
The 3 most important things for a Successful Blog – or you’ll fail
Promoting other blogs will help promote yours
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