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SA Internet usage enters warp speed

Jan20

Written by:
2009/01/20 01:43 PM RssIcon

Lets face it, the internet is here to stay. You cant get away from it. More people are using the internet than ever. Even in South Africa we are seeing an internet usage boom

Lets face it, the internet is here to stay. You cant get away from it. More people are using the internet than ever. Even in South Africa we are seeing an internet usage boom. If you company is not on the internet today then you are surely going to loose potential clients and or leads. Would it be fair to say that you business on its journey down the long and winding road of death.

The South African consumer behaviour levels have significantly increased. Overall, the online audience has become more male-centric and slightly older.

Nielsen Online, a service of The Nielsen Company, Revealed how the South African Internet user fared across 2008 in terms of consumer behaviour, how the audience changed.

Levels of Consumer Behaviour

  • The number of South African Unique Users and pages viewed have both increased by 25% from December 2007 through to December 2008
  • Of all the metrics measuring levels of consumer behaviour online, the total time spent on the internet has increased by a massive 45%, from 2.6 million hours to 3.8 million hours

Andrew Felbert, Nielsen Online, says, “It’s a simple fact that not only are there more people online in South Africa, but they’re spending more time online and viewing more content. Companies and advertisers wishing to get their products and services in front of consumers can no longer ignore the power of the Internet as a major route to making this happen.”

Consumer Behaviour

YoY % Change

Dec 07

Dec 08

Unique Browsers

25%

3.7 million

4.7 million

Page Impressions

25%

185 million

232 million

Sessions

31%

21.4 million

28.1 million

Time (hours)

45%

2.6 million

3.8 million

Average time per session

9%

7 mins 23 secs

8 mins 5 secs

Source: Nielsen Online, ZA Market Intelligence

Is your business online? If not it should be. Otherwise you're missing out on 4.7 million unique users. You company cannot afford to be off-line. You need a website.

We at Integralwebsolutions provide cost effective corporate and personal websites. we develop Content Management Systems, CMS. Otherwise known as self-Managed websites. If you do not have a website, Speak to us. Browse our Corporate Price Listings. Order you own website.

Does your company have a website? Are you bothered whether you do or don't? So do you think the Internet can benefit South African business? Is the internet crucial to South African business?

Leave us a note and share you thoughts and comments.

 

muti

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