Written by:2009/06/25 11:18 AM
Flash is a powerful web technology that can achieve a very high level of visual impact. This impact is purely visual, from the graphical point of view. Unfortunately, it is widely misused in web design. Flash still has many problems, mostly when it comes to usability and search engine behaviour. We need to properly understand what those problems are before we decide to use Flash for our site.
Flash looks cool, and it's fun, and it’s attractive. Menus can do all sorts of animation, Objects can wave and do some back flips, and fly though hoops for you. But you really have to ask yourself "does this add value to my business?".
Flash is a powerful tool, but like every tool in the Web developer's toolbox, it shouldn't be used to solve every situation. Don’t use a hammer to drive in a screw. Some problems can be solved with Flash, while others may need a different approach. If you know how to use Flash effectively, you can increase your page views and customers.
What is Flash.
Flash is a vector animation (read about vector animation software) software, originally designed to create animations for display on web pages. Vector graphics are ideal for the web because they are so lightweight. In essence it is a programming type of scripting language. It can be used to create cool graphics, great and fantastic animations, include awesome sound, and in general create very visually attractive stuff.
Problems with Flash.
Is there a solution?
Flash is not an evil beast. Flash is just a tool. Think of it as another tool in a web developers toolbox. Don’t overuse it, or don’t use it for the wrong reasons. Flash can certainly bring enhancements to a site. Although few, there are some instances when Flash technology can actually be helpful. Here are some of the ways flash can be used on a web site:
Check out Goggles blog on the best use of flash.
Like everything in life there is always an alternative. Seek these out before you decide to make a site completely in Flash, or before you consider using any flash on your site. This will obviously depend on your needs and skill.
There are also alternatives to Adobe Flash. Check out this site for some Alternatives in Flash Designing Software.You can find it here.
In conclusion I would just like to say that I have nothing against flash. Just like I have nothing against PHP or Linux or MySQL. But I am of the opinion that one needs to use the right tool for the job, use it sparingly, don't overdo it. Flash can really enhance your site if used well, or it it can sink your site views and ranking.
This article was inspired by an article written by Bonnie from Landau Designs. Check out the original article at Why Shouldn't I Build My Site in Flash?
Do you use Flash? What do you think of Flash? Do you like it or not? Let us know your thoughts and leave a comment in the comment box below.
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